‘You know growing up, I had this beat stuck in my head. 

No matter what I could never really get it out.’

Mercedes-Benz has revealed a cinematic short video on A$AP Rocky’s childhood. The video starts him Rocky as a child eating fruit loops in his Harlem living room, and carries on his journey to what has led him to earn enough $$$ for a pristine Benz.

The rapper opens up about the murder of his brother Ricky and the beat that got him through it.

Ricky inspired Rocky to bigger and better things ending the video with the words ‘Come on Rocky, just go for it! Just Rap.

“Dreams can come at a price. But hard work can pay off,” Mercedes Benz says in concern to the to the video. “This is the true story about a boy named Rakim [Rocky’s real name] who blazed his own trail to the top with nothing but a dream beat.”