The original red cup dealers in Australia, REDDS has become synonymous with the Australian festival and party scene. The Cut is the voice and heart of the REDDS brand.


Today The Cut is a standalone digital publication with a full editorial and content team, and a distinct and loyal readership. Our readers are enigmatic, discerning and immersed in sub-cultures. They come to us for for anything from exclusive party invites, the latest sneaker drops, artist interviews, nuanced long form or breaking news.


Want to get creative with us? Get in touch here.