LINE: Air Max 97 LX “Swarovski”

WHERE TO COP: Nike

RELEASE: September 7

PRICE: $400

Announced back in March that famously lad shoe has taken a seriously LUX turn, (further proving that Lad looks are now totally cool), we can now take a closer look at the iconic silhouette’s upcoming release, encrusted in Swarovski diamonds.

The Air Max 97, since it’s revival this year has seen a release in over 20 colourways – is this taking the trend too far? Or, is it just pandering to your obsessively collector oriented hypebeast mind…..

“Swarovski has a proud heritage of innovation and creative collaboration. We were delighted to partner with Nike to create this unique design. The Air Max 97 is a truly iconic 360-degree silhouette that has inspired us to imagine what might happen when speed meets light.” said Markus Langes-Swarovski, Swarovski Executive Board member.