Ruby Rose pretty much epitomises what every aspect of Nike’s enduring ethos.
In their latest campaign, the iconic brand pays homage to Ruby’s ‘relentless drive’ which has seen her absolutely smash the world of movies, television, fashion and activism, placing her at the forefront of the ‘Force Is Female’ movement. The empowering campaign will see the superstar take on the classic Air Force 1 Low and SF-AF1 silhouettes, appropriating them for modern #woke millennial buyers.
The kicks which will see a release in both a Port Wine colorway and eye-popping, glossy patent leather are emblazoned with the phrases ”With Full Force” and, “Become Your Own Hero”. Let’s face it, feeling the slightest bit like Ruby Rose would help you get out of bed in the morning.
As always, Ruby offered up some sage, universal advice, “to be well-rounded, you need to dive into things that you don’t necessarily feel competent in and learn those skills.” What can’t she do, really?
You can cop the sneakers and be part of the movement on October 27th through Nike’s online retailers.
Nike, as always are totally ahead of the curve, check out their take on ‘techware’ with the Footscape Utility.