Cut | | March 05, 2019


Are you rich?


If you answered yes to that question – or you just like keeping up with the world of luxury and opulence – here’s a bit of important rich people news.


LVMH, the luxury goods conglomerate that’s home to Dior, Louis Vuitton, Moet & Chandon and Rihanna’s upcoming label, is opening a luxury hotel in London.


LVMH is relatively new to the rich people accommodation sector, operating only the Cheval Blanc and Bulgari Hotels brand as of now.



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#ChevalBlancRetreat Tip 2: reboot with a dedicated #Guerlain treatment in the lush gardens of #ChevalBlancStBarth.

A post shared by Cheval Blanc (@chevalblancofficial) on


The new hotel isn’t expected to open until 2022, but the wait will be worth it for the incoming rich clientele. It is expected to feature a luxury spa and restaurant as well as a Celine flagship store on the premises.



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It’s also set to be built in London’s affluent Mayfair area, the former preferred home of London’s aristocracy, ensuring that this very rich hotel will come with a very rich history.


Although there are no official photos of production just yet, here’s hoping Virgil Abloh has some hand in the creative process.


We’re booking our stay now, and fully expect to bathe in liquid gold and sleep on piles of cash while draped in diamonds. Isn’t that what rich people do?


Louis Vuitton knows how you want to spend your money: grab your LV monogrammed pencil case now.



Cover image via Instagram @virgilabloh.