We’ve all been subject to the release of weird and mildly pointless items from luxury and designer brands in the past; think the Chanel boomerang or maybe the Supreme brick (which FYI, you can purchase for roughly $1,000 on eBay ).
Now on the more unexpected side of high-end fashion, Gucci has just released a knitted balaclava.
Although balaclavas are great for keeping your money-maker warm in the winter and have been creeping up in editorial and streetwear fashion, we just weren’t expecting to see one with a designer price tag.
We’ve seen this look sported by none other than Rihanna during Coachella 2018, where she made it totally normal to wear a woollen face mask in the middle of the fucking desert.
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As the saying goes: it’s ugly until Rihanna decides it’s not.
So whether you’re into it cause Ri is, or if you don’t mind blowing a couple hundred on a good old GG symbol, catch the face mask available at SSENSE for a mere $310 USD.
Maybe leave it at home for those late night IGA runs though.
Cover image via Instagram @badgalriri.
Article images via SSENSE.