Cut | | January 27, 2017

adidas-Originals-Original-is-Never-Finished

 

adidas has went head on with their fellow sneaker giants by creating a provocative new short film featuring visionaries from the worlds of music, art, skate and sport.

Curating an inside look on to what we define street culture as today, it highlights the notion ‘original is never finished’.  Working with a new generation of artists, adidas aims to inspire and create thought on what originality means for us.

Our favourite part? The eery remix of the iconic song, “My Way” by Frank Sinatra.